Managing the lifetime value of business customers is far more complex than doing so for consumers. That’s especially true in the service industry (e.g. telecommunications and banking) where businesses can’t reliably calculate an offer’s profitability, which is highly dependent on actual customer behavior and services consumption. At the same time, such companies are required to allocate its assets in advance in order to close the deal and fulfill service terms.

In such cases, Carsen employs advanced analytics to accurately estimate customer behavior during a contract period, which allows our clients to more reliably assess offer’s profitability and make well informed business decisions. Our approach lays the groundwork for consistent and sustainable profitability management, bid-to-contract process automation and flexible process and pricing refinements on-the-go in full transparency to the key stakeholders.

Contact us now to find out more how we can support your efforts to grow your business customers’ lifetime value.