Customers, no matter how distinctive, tend to follow some subconscious rules when making purchase
decisions. Still, customer decisions can be driven by many factors, including seasonality, day of the
month, time of the day, channel type, and many more.
Product affinity exposes hidden patterns in customer purchasing behavior across key business dimensions.
Insights gained, substantially increase a company’s ability to maximize its pricing and cross-selling
potential.
Call us now to find out more how we can help you bundle your product and service offerings for higher
level of satisfaction and customer profitability.
Benefits of Product Affinity analysis:
Increase understanding of customer’s purchase behavior
Increase sales and revenues by leveraging insights provided