Product Affinity

Customers, no matter how distinctive, tend to follow some subconscious rules when making purchase decisions. Still, customer decisions can be driven by many factors, including seasonality, day of the month, time of the day, channel type, and many more.
Product affinity exposes hidden patterns in customer purchasing behavior across key business dimensions. Insights gained, substantially increase a company’s ability to maximize its pricing and cross-selling potential.
Call us now to find out more how we can help you bundle your product and service offerings for higher level of satisfaction and customer profitability.
Benefits of Product Affinity analysis:

Increase understanding of customer’s purchase behavior

Increase sales and revenues by leveraging insights provided

Increase customer lifetime value

Increase customer loyalty

Increase marketing focus