Across industry verticals, churn (customer attrition) is an ever-important topic. The key factors leading to customer attrition are buried in your operational and transactional data and, maybe, even in your competition’s activity data.

The main goal of a churn propensity model is to enable businesses to accurately identify at-risk customers early enough that marketing can take action—before it’s too late.

In addition to model accuracy, understanding time and context are key to a successful churn management program.

Call us now to find out more how we can help you retain your customers before it’s too late.