Inactivity Reduction

An active customer is an engaged and loyal customer. A certain level of inactivity often corresponds with customer dissatisfaction. As inactive customers are the most likely to churn, they need to be identified and treated as soon as possible—before it’s too late.
As the first line of defense against customer attrition, inactivity reduction program identifies customers that have exhibited a significant change in consumption behavior and triggers actions to proactively and gradually improve their level of cross-channel engagement back to adequate levels, thereby ensuring a long-lasting customer relationship.
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Benefits of Inactivity Reduction machine learning model:

Increase customer activity

Increase revenue

Increase customer lifetime value

Improve customer retention