An active customer is an engaged and loyal customer. A certain level of inactivity often corresponds with
customer dissatisfaction. As inactive customers are the most likely to churn, they need to be identified
and treated as soon as possible—before it’s too late.
As the first line of defense against customer attrition, inactivity reduction program identifies customers
that have exhibited a significant change in consumption behavior and triggers actions to proactively and
gradually improve their level of cross-channel engagement back to adequate levels, thereby ensuring a
long-lasting customer relationship.
Call us now to find out how we can help you to treat your customers right, each and every time.
Benefits of Inactivity Reduction machine learning model: